FINAL DIGIPAK

FINAL MUSIC VIDEO

Final Draft of poster

Task 4 media technology in the poster and digipak

For both the digipak and the poster we used Photoshop to make them look advertisable and professional. For the Digipak we chose images of each band members and put them together making the lead singer stand out from the rest of the band. We turned each image into black and white and contrasted each of them. To put them all into one image we cropped them and made them smaller to fit together and to look as if they are standing together in the image. For the back cover of the digipak, we got an image from Google images of hanging feet to represent the narrative of the music video. This is also where we put the text to show the information about the band, who they are signed to, about their background, their producers, etc. For this we contrasted it to stand out more. Because the image was dark we made the text white to make it clear to read. For the front cover, we made many draft to show how we got to the final draft. The front cover we used layering for three different images. We had an image og the pentagram, Leonardo Da Vinci, and the first image we put onto photoshop was the spanning three boarders.

Here is an example of what we put together:

After putting these images together we made the image brighter and then contrasted it. We then added text onto it showing the bands name and the title of the album. We also emphasised on the colouring of the spanning three boarders. the mountains and showed the image of leonardo da vinci as the main focus of attension.

here is the final image:

For the next inside page of the digipak we focused that on the lead singer of having an image of him standing alone in a dark background. For this image we brightened his face to give the image more emotion and to show more focus on him in the image rather than the background. we also contrasted his face to give this effect once again.

For the poster we had a range of images to pick from because of our shoot day where we took many pictures of the band together to give us more drafts to show a progression. Once we had picked an image, we turned the image black and white on photoshop and added text to it. We did this by using colour contrast and brightness/contrast to add on more effect towards the mood we are trying to represent. we then got an image off google of a best seller sticker and cropped it on photoshop to fit in the corner of our poster. After we did that we added on text from the text tool on photoshop to show the title of the album, the band name and the date of the release. The reason why we put this image into black and white was because we wanted to represent the dark feeling of the narrative in the music video.

pre-production task 4

The first thing we did before we shot our music video is create a storyboard to show a clear idea of what we were planning to do for our shoot day. We filmed this storyboard by putting it up again the wall and filming each scene in 10 seconds for each one. We filmed this with an NX5 camera and then put this onto the editing software 'Final Cut'. We then synced our storyboard to go with the music and put it onto our blog to show the steps of progress towards our final product. This helped us decide what to keep and what not to keep. This is because a storyboard is basically a draft of our actual music video and it shows what would fit and what would not fit. So all these media technologies really helped us through realising our mistakes early so we would not make them on the day of the shoot. These technologies we used was the camera NX5, Final cut pro editing software, and the internet, Blogger. This storyboard was a key part of our project. This is because if it was not there, our music video would not be as successful as it is, this is because we would not have noticed the mistakes early on and do those mistakes on the day.
Heres an example of our storyboard being edited.
  

This website 'blogger' has been very useful for our project to show all our different drafts leading up to our final product. It has allowed us to put any ideas we had on mind to put onto this website to show our progress through the project. It has been like a diary of our project to make the whole project more organised and it has also helped us learn more about online media technology. For example, you can post something from another website onto 'Blogger'. For example, Youtube. We did this for our storyboard, are actual music video and for our directors comentry. We also used other media technology other than the internet. We used the mobile phone to take pictures of things we drew as drafts and uploaded it from the Iphone onto our Blogs. This technique was very quick which allowed us to get on with other things sooner. For an example of when we used this technique was when we were coming up with ideas of what we wanted our poster to look like,we drew out the image and took the picture on our Iphone and uploaded it onto our blogs.

Here is the image we uploaded from our iphones:

Here is how it turned out in the real image to show you the progression:

For this we had a more professional photography cameras where we got a photography student to take these images. We used photoshop to contrast this image and turn the colour into black and white. We also got the Best seller sticker from Google and cropped it onto the image on photoshop. Another vital online media technology we used for our project is the internet. Without this, our project would not be as it is today. Google was a massive part of our project to get images from to give examples of what we wanted our band to look like what we wanted our whole poster to like. We used Youtube to actually download our final music video and it also helped a lot with audience feedback. Another internet service we used was social networks such as Facebook, Twitter and Myspace to get a wide range of audience feedback of our music video.

Feedback - Directors Commentary

Excellent and considerate understanding of the technologies used in production of the video for example After effects and FCP.. There are evident links between creative decision making and use of technology on both productions of the video using professional digital cameras (e.g focus pulls) and in the post production editing process – in discussion of continuity. This is sustained and thorough and accurate in discussion of the art deco themes of the MV. The commentary shows a discrete awareness of the use of new media technology and uses discriminating examples really well in terms of graphic design and animation. Excellent command of terminology and well presented.

Covers sound and technology. Exemplifies After Effects well and the use of chromokey as an effect. Excellent commentary, well done.