Task 3

Earlier on this we got a group together and interviewed them about our music video. We got three people together to tell us their honnest opinion about the good points and the bad points of our music video. First we asked them questions about what they thought the narrative was saying. They thought it was all about domestic violence. However they were confused about the way the two actors formed violence on each other. When we told them that we were trying to bring out the message of S&M, they understood where the narrative was going. So that was a mistake we needed to make clearer. The audience also liked the contrast between the narrative and the song. The juxtoposition between the two things going on within the video. When we asked the question of what age group they would think that this video is aimed towards, some of them said 15/16 years old. However there was one person who said 12. So here was a debate with the age ranges. The older generation had a completely different view to the people we interviewed. The people we interviewed were aged around 17, and the older generation think that this video would be inapropriate to show their children because it brings out a disturbing message.

We showed these people the poster and digipack to get feedback on what they thought of both aspects of the creation of the star image. They all said that the digipack was good by relating to the video, however they also said that the two inside lay outs were good, but the outside layouts could have had more work been put on it to make it look more professional. With the poster, they said that it was done really well, but the people in the photograph could have looked more profesional. For example, they could have been more serious, some of them had a smirk on their faces. The audience we interviewed were all female. So we could have got some male views on what they thought of our video, because it would have given us a bigger range of audience feedback. However we kept with interviewing girls, which got us plenty of feedback.

So the oppsional reading would be that these people found the video disturbing and that they may not want to see it again, and they may say that it has a pointless meaning. However, the people we interviewed did find it disturbing but they all said that they would watch it again. And once they understood what the video was about they thought it interesting because they had to figure out the meaning.

So this audience was not a passive audience, they told us what they thought was good and what they thought was not good. So this information helped us what to make better before we would want to release this video.

Feedback for Task 2

I feel that your presentation covers many of the core points but also has absent detail to the arguments that you want to make in particular in relation to the star image and branding in the campaign.  Also you need to dicuss teh cmapign in relation to its marketing mix.  The evaluation should include how successful you think you were and give some indication of product placement.  I was expecting the presentation to be a minimum of 12 slides.  Can you redraft and complete your work by next Wednesday.
Thank you

Notification

Can you please blog Evaluation Task 2.

Feedback on Evaluation Task Three Audience Feedback

There is blogged your audience feedback from You Tube.  You still need to post the feedback from your video interviews - check Abigail's blog.  What you need to complete over the weekend is an address of the evaluation question set in task three.  Using the audience feedback what have you learned about your production.  Are there negoatiated or oppositional readings of your MV and campaign?  What would you develop amnd what do you think went well?  Has the audience understaood what you were trying to acieve and communicate with teh star image of your band?  Please complete over the weekend.

task 3 feedback

here are some comments from facebook from people who have watched our video.
audience feedback:

So here are some examples of audience feedback we got on Youtube. It shows that a lot of people got the contrast between the song and the narrative. They also saw the disturbing aspect of our video! The feedback also shows that the audience have looked at the band star image and said that they thought the band was realistic. So this feedback shows a good audience perspective of our video.

Questionaires part of task 3

Questionnaire:




Circle answers







Are you male/female?









How old are you?









What’s your favourite music genre?









What did you think was the concept of our video?









Did you find it disturbing?









Would you want to watch it again? If so where and when?









Would you send it to your friends?









What did you think the band image was?









Is there anything you would change?









Do you like the video? If so what did you like about it?









What did you not like about it?









Do you think the poster and video linked together?









Would you buy the album?









Did you like the digipak design?









What would you get out of watching the video?









Do you feel you relate to the band? If so how and why?









Do they represent you in anyway?









What do this band stand for?









What attitudes to they represent?









Is there a message? If so, what?









What do you think could be improved in any of the products?









Do you think they all seem like they are from the same band? Or there some differences in the image?

Task 1, conventions