research and evaluation of the institutional context of our artist

 Record company: The record company we have chosen to base our band on is EMI- Electric and Musical Industries. This company started up in 1931 and during this time EMI appointed its first A&R managers. These included George Martin, who later brought the Beatles into the EMI fold. We decided to base our band on this music company because this compant tend to base themselves to many styles of music, including rock in which our band is set around. So this company is a major company and it has a subsidiary of a major company, such as Gramophone Company. The target audience for this song is aimed towards a range of ages and both genders. Teenagers from the age of 15/16 to adults in their 50's. However the video has a dark storyline behind it. I would say that this storyline is aimed towards adults because some of the scenes can be to disturbing towards the younger generation.