Feedback - Directors Commentary

Excellent and considerate understanding of the technologies used in production of the video for example After effects and FCP.. There are evident links between creative decision making and use of technology on both productions of the video using professional digital cameras (e.g focus pulls) and in the post production editing process – in discussion of continuity. This is sustained and thorough and accurate in discussion of the art deco themes of the MV. The commentary shows a discrete awareness of the use of new media technology and uses discriminating examples really well in terms of graphic design and animation. Excellent command of terminology and well presented.

Covers sound and technology. Exemplifies After Effects well and the use of chromokey as an effect. Excellent commentary, well done.

Feedback for Task 2

I feel that your presentation covers many of the core points but also has absent detail to the arguments that you want to make in particular in relation to the star image and branding in the campaign.  Also you need to dicuss teh cmapign in relation to its marketing mix.  The evaluation should include how successful you think you were and give some indication of product placement.  I was expecting the presentation to be a minimum of 12 slides.  Can you redraft and complete your work by next Wednesday.
Thank you

Notification

Can you please blog Evaluation Task 2.

Feedback on Evaluation Task Three Audience Feedback

There is blogged your audience feedback from You Tube.  You still need to post the feedback from your video interviews - check Abigail's blog.  What you need to complete over the weekend is an address of the evaluation question set in task three.  Using the audience feedback what have you learned about your production.  Are there negoatiated or oppositional readings of your MV and campaign?  What would you develop amnd what do you think went well?  Has the audience understaood what you were trying to acieve and communicate with teh star image of your band?  Please complete over the weekend.

Feedback

There is some sound reflection on your blog of the shoot.  You have been able to link the production with reflection on set design and camerawork which is good.  I feel that you could develop your arguments in more detail and should review the blogging in terms of narrative and performance as well.

Feedback

There is evident progress here with some reflection on your concept and the palnning of this.  Some good points are made.  A good range of photo's are blogged, but you should account for which ones you would use and which ones you would reject.  You do need to re-blog your photo's into a tool which acts as a presentation, I do not think that you thought through how you wanted to present your photos.  We need to discuss this?

Feedback

This is excellent work - there are evident clear accounts of your planning and research for your music video production day after half term.  I like the way in which decision making is evident along with reflection and revisions.  Your cast list has been agreed and you need to be working on the set design and organisation of production.  There are one or two ways to develop the blog.  First to begin using a wider range of blogging tools - there are lots of well presented images, but use of Flickr or powerpoint will increase the creativity that is shown on your blog.  Second the valid, detailed and reflective comments that you make need to be developed further with  key media concepts and theoretical ideas;  for example, link the planning to star image,  or how set design and lighting link to mise en scene and/ or what model's of lighting you are using in relation to your set - key, fill, directional, discuss the intensity and colour and what you are trying to represent about your artist. This will help make a more thorough evaluation of your work.  Check your spelling on the blogs and the video of you constructing the animatic needs sound and/or a voiceover?
Well done.

Feedback

Your response is detailed and through and you have been creative with your blogs, I particularly like the use of .  You have a secure knowledge and understanding of who you want your artist to be signed to, perhaps you could link this further by stressing the advantages that your artist has signed to the particular record label. 

You clearly identify your target audience and have profiled them well, this could be developed further by considering VALS.  Good research into CD covers and you have a wide range of examples, and this would be developed further if you can link the real product to how it will influence your own designs and by posting three more examples.